Feb 2026

BeverageFoodfood photographyremote photography

May 4

Hi friend-

Happy February! 💞

I'm sure you've seen me shouting all about this shoot on socials but while we have a moment together I wanted to share a few things you might not have guessed about our EOS “Is it Cake” shoot I did last month in tandem with their Super Bowl ad.

Planning, prep and good communication are what get us to the finish line every time with stellar images but usually folks never get the whole story!

Here are some challenges we faced:

🍓 SUPER short turn around on post for PR images- less than 48 hrs!

💘 Cakes were handmade and we only had FIVE!

🍓 Cakes were teeny tiny so you couldn't actually cut them-all cut slices had to be fabricated by the baker and propped up!

💘 Cakes were encased in chocolate so they'd crack or melt if held for too long

🍓 The baker needed to food style because cakes were so specialized

💘 Shot list was ambitious but agency wasn't sure what was possible with the physical product

Here's what happened:

🩵 We crushed it! We didn't run out of cake! Everything was organized!

🎀 The baker was a genius and the team DELIVERED!

🩵 The set ran smooth and so fun

🎀 Post got sorted and everything went live on time