Hi friends,

June

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June ***

At long last my hardworking client Beverly High Rye finally launched on World Whiskey Day this month, so I can share the fantastic work I shot for them! You can find more info on stockists on their site (which showcases a ton of our photos, a peek at them below) and some gorgeous places like Nobu are going to be slinging drinks with it so be sure to snag a bottle if you can. Last month I got some feedback that a lot of you liked hearing the details behind the shoot so pull up a pool chair for some semi succinct story-time!

For this shoot I worked closely with the owner of the brand and their designer, who needed to maximize the most content for the new launch as efficiently as possible. Since it wasn’t an established brand with existing assets they needed a little bit of everything. Oftentimes brands will request “library shoots” which will give them a large quantity of images to pull from for different placements but these shoots can be very hard to to create all stunning shots with limited time and budget constrictions. This is always a big concern to me as delivering the most spectacular photos is a huge priority for me! I want no duds in the pile ever! Of course the more time and attention given to each shot the most beautiful it will typically be- but for this shoot getting a good variety of images was essential, and time was of the essence.

Our strategy was to set up at a beautiful location we could stage in a variety of ways but use the existing elements and move around it fluidly with spontaneity. This brought us to a very fancy poolside patio area in the Hollywood Hills with a stunning view of the skyline. Using supplemented natural light vs fighting the sun, even in January we created the quintessential summer SoCal luxury vibe that was so crucial to the brand absolutely effortlessly and had a fabulous cocktail filled day by the pool- nailing their brief. We not only managed to get an ambitious shot list conquered but got some epic extras in too! Who doesn’t love options!? Plus it got me on location which I LOVE! The studio is an awesome space but this girl craves and adventure from time to time!

Following this shoot I was also asked to help document their new Nobu cocktail for a media and PR release (you can find it on Haute Living and ET online), which was shot on location for some moody, smoky realness. It’s a dark departure from the bright studio work I’ve been doing most recently and I love when I can show some versatility! Take a look at some of our shots below and on their website!

Is there anything else you’d like to hear from me for future newsletters? Let me know! I love hearing from you!